How a Navigation Redesign Added £100k/Month in Revenue for a Fashion Brand
Most Shopify menus are an afterthought.
They’re functional, sure—but rarely designed to sell.
We recently worked with a high-7-figure fashion brand and made one small change to their site:
👉 We redesigned the navigation menu.
The result?
+£100,000 in monthly revenue.
Here’s what we did, why it worked, and what you can learn from it.
The Problem: A Menu That Didn’t Do Its Job
This client had a solid brand, strong repeat customers, and a clean-looking Shopify store. But the nav menu?
Static
Flat
No space for curation, trending products, or category promotion
In short, it did its basic job—but missed opportunities to guide buyer intent or highlight newness.
The Challenge: Promoting New Launches with a Static Layout
At the time, the brand was gearing up to launch new product categories.
But the existing mega menu didn’t give us the flexibility to:
Spotlight those new categories
Test what customers were actually interested in
Reinforce “trending” or high-performing products
We needed a layout that was functional, flexible, and high-performing—without disrupting the entire design system.
The Test: A New Navigation with Purpose
We designed a new nav with two key additions:
✳️ A “Trending Now” Section
Pulled from recent top-sellers and high-engagement items. Meant to surface what’s hot right now.
🎯 Promoted Campaign Categories
Swappable sections that let us plug in current launches or seasonal drops without a full redesign.
We deployed it via an A/B test—yes, you can A/B test navs in Shopify—and let the data run.
The Results: £100k+ Increase in Monthly Revenue
Within 30 days, we saw clear and measurable results:
💸 +£100,000/month in added revenue
📈 Higher click-through rates on key nav categories
🛍️ More engagement on new collection pages
All from updating something most brands never touch.
The Lesson: Your Nav Is a Conversion Asset
Stop treating your navigation like a filing cabinet.
Your menu isn’t just for organising products—it’s one of the first (and most important) touchpoints in the buying journey.
✅ Use it to spotlight what’s working
✅ Use it to guide customers to high-value pages
✅ Use it to support campaigns, not just structure
Want Help Making Your Shopify Nav Work Harder?
If you’re running a Shopify store and want more performance from your UX and design—without a full rebuild—we can help.